Fashion Fusion
Project
Briefing
This project is dedicated to creating an imaginative and kid-centric lifestyle or sport collection, with a focus on design and concept. By deeply understanding the interests and preferences of Gen Alpha, my aim is to deliver design concepts that genuinely resonate with this dynamic and imaginative demographic. The successful execution of this project will require creativity, innovation, and a commitment to delivering designs that spark joy and wonder in young consumers.
This
project
is
dedicated
to
creating
an
imaginative
and
kid-centric
lifestyle
or
sport
collection,
with
a
focus
on
design
and
concept.
By
deeply
understanding
the
interests
and
preferences
of
Gen
Alpha,
my
aim
is
to
deliver
design
concepts
that
genuinely
resonate
with
this
dynamic
and
imaginative
demographic.
The
successful
execution
of
this
project
will
require
creativity,
innovation,
and
a
commitment
to
delivering
designs
that
spark
joy
and
wonder
in
young
consumers.
Consumer
Consumer
In
the
year
2025,
a
new
generation
of
urban
explorers
emerges,
embracing
a
blend
of
functionality
and
style
that
defies
conventions.
Mood Board
Mood
Board
"Imagine
a
vivid
collage,
where
the
next
generation,
Gen
Alpha,
roams
with
confidence
through
a
futuristic
urban
landscape.
They
effortlessly
merge
sportswear
and
high
fashion,
creating
a
colorful
tapestry
of
style
and
functionality.
Picture
their
world
ablaze
with
bright
hues,
lively
patterns,
and
unique
textures,
mirroring
their
boundless
energy
and
creativity.
It's
a
journey
set
against
the
backdrop
of
their
athletic
feats
and
the
pulsing
heart
of
futuristic
technology.
In
this
narrative,
envision
a
story
of
youthful
dynamism,
a
chapter
where
the
possibilities
know
no
limits,
and
every
step
propels
them
further
into
the
extraordinary."
Design Identity
Design
Identity
"Embrace
a
design
identity
seamlessly
merging
fashion
and
functionality.
Cargo-style
pockets
provide
space
for
personal
expression,
while
elasticated
waistbands
ensure
comfort.
Drawcords
with
metal
ends
add
modern
adjustability.
Oversized,
relaxed
silhouettes
embody
freedom,
with
slash
pockets
blending
style
and
practicality,
defining
a
look
that's
both
versatile
and
contemporary."
Branding / trims / materials
Branding
/
trims
/
materials
"Defined
by
modernity
and
practicality,
this
design
features
heat
transfer
branding
accents,
durable
cotton
jersey,
YKK
zippers,
and
metal
drawcords.
It's
a
collection
that
seamlessly
blends
style
with
functionality."
look
1
:
HOODIE
AND
JOGGERS
DESIGN
"Meet the perfect combination of style and comfort: the Hoodie and Joggers. The Hoodie features a lined hood, cargo patch pockets, and modern details, while the Joggers offer versatility with cargo pockets, metal-ended drawcords, and stylish rib cuffs. Together, they redefine everyday wear."
"Meet
the
perfect
combination
of
style
and
comfort:
the
Hoodie
and
Joggers.
The
Hoodie
features
a
lined
hood,
cargo
patch
pockets,
and
modern
details,
while
the
Joggers
offer
versatility
with
cargo
pockets,
metal-ended
drawcords,
and
stylish
rib
cuffs.
Together,
they
redefine
everyday
wear."
LOOK
2
:
JUMPSUIT
DESIGN
"Introducing a contemporary jumpsuit designed for both style and practicality. It features a high-neck collar, cargo patch pockets on the chest, an internal elasticated waistband, and convenient slash pockets. Meticulous top stitching details, 2x2 rib cuffs, internal elasticated leg cuffs, and dropped armholes complete the design, offering a versatile and comfortable outfit for various occasions."
"Introducing
a
contemporary
jumpsuit
designed
for
both
style
and
practicality.
It
features
a
high-neck
collar,
cargo
patch
pockets
on
the
chest,
an
internal
elasticated
waistband,
and
convenient
slash
pockets.
Meticulous
top
stitching
details,
2x2
rib
cuffs,
internal
elasticated
leg
cuffs,
and
dropped
armholes
complete
the
design,
offering
a
versatile
and
comfortable
outfit
for
various
occasions."
LOOK
3
:
THREE
PIECE
DESIGN
"Discover a versatile three-piece ensemble merging style and practicality. The top design offers an elegant look with a high rib neck, longer-line sleeves, and topstitching details. The hoodie and joggers complete the set, seamlessly blending fashion and function with features like cargo pockets, elasticated elements, and modern accents. Together, they redefine comfort and style for various occasions."
"Discover
a
versatile
three-piece
ensemble
merging
style
and
practicality.
The
top
design
offers
an
elegant
look
with
a
high
rib
neck,
longer-line
sleeves,
and
topstitching
details.
The
hoodie
and
joggers
complete
the
set,
seamlessly
blending
fashion
and
function
with
features
like
cargo
pockets,
elasticated
elements,
and
modern
accents.
Together,
they
redefine
comfort
and
style
for
various
occasions."
